One of three Microsoft case Study covers commissioned by the Lee Kuan Yew School of Public Policy in Singapore. I've had a long and fruitful relationship with this school and I feel very fortunate to have worked with them for so long. Special thanks to Astrid Tuminez, Dessy Septiane Sukendar, Kellynn Khor, Tan Shin Bin and the rest of the good folks at LKY-your kindness and hard work are much appreciated.